Archive for June, 2009

Breaking into Starbucks

Tuesday, June 30th, 2009

Breaking into a major retailer is possible, but are you ready for the game?

The New York Times has a must-read article on one entrepreneur’s winning efforts to get his products shelved in Starbucks. Read it. Seriously. And take notes. Although cursory, like everything else published in the Times, the article covers every major issue entrepreneurs [...]

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The Roundup June 30

Tuesday, June 30th, 2009

Boardroom or barroom?

Goodbye and thanks for all the fish.
AIG shareholders, a.k.a. U.S. taxpayers, ousted the majority of the company’s leadership at AIG’s annual shareholders meeting Tuesday, removing the overseers of one of the biggest corporate unravelings in American history. . . .
The new board includes former executives from American Express (AXP, Fortune 500), Boeing (BA, [...]

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The 10 best ways to add a little Twitter to your site

Monday, June 29th, 2009

As the social media toolbox grows, the challenge of integrating various and sundry friend feeds and twitter feeds and blog this and updates that with your total Web presence is becoming a major tactical and strategic puzzle. In particular, wholesale adoption of Web 2.0 marketing and communications threatens the traditional entire hub-and-spoke strategy built on [...]

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