Just two days ago, Brandweek released its list of 2009 Superbrands (it is not happenstance that our marathon review of Al Ries has ended on the day the 2009 Superbrands were announced). Just a cursory glance over the category winners gives you a veritable rogue’s gallery of Al Ries felons. Scofflaws who not only busted [...]
As we wind down our marathon review of Al Ries’ The 22 Immutable Laws of Branding, we hand over the stage to Ragin’ Al himself to tell us how to maintain a brand. While the central focus of the Al Ries branding program is that one brand should always equal one thing and one word [...]
In our extensive review of Al Ries The 22 Immutable Laws of Branding, we’ve been throwing famous and successful brands at the book and finding that Ries’ core principles really don’t hold up too well.
But what about the rest of the book? The core principle underlies only seven “immutable” laws. Are there more core principles [...]
Over the past couple weeks, we’ve been “smarting” up Al Ries’ The 22 Immutable Laws of Branding, which, as its title suggests, admits of precious little nuance or complexity. It’s a perfectly wonderful book — it is, after all, the biggest bestseller on branding — but we’ve found as we throw one random successful brand [...]
Shoestring Venture continues to critically evaluate the phenomenal bestseller, The 22 Immutable Laws of Branding, the straight-from-the-mouth-of-God decalogue on steroids by the Moses of branding himself, Al Ries.
We’re finding, unfortunately for Moses, that the real world of branding doesn’t always match up perfectly with the rigid outlines of the Ries world of branding as we [...]
This is the question we all want answered.
We continue our unprecedented book review of Al Ries’ The 22 Immutable Laws of Branding by seeing if the real world actually works like the Ries world. And, since every random, highly successful brand we’ve thrown at the book seems scoff at the immutable laws in some way, [...]
In yet another installment of our peculiar branding version of Survivor, we pit Al Ries’ unassailable bestseller on branding, The 22 Immutable Laws of Branding, against another popular and successful brand, Gucci, to see if these laws are as immutable as Ries claims.
Al Ries’ central argument is that one brand must always and ever be [...]
Our weird, wonderful, and wacky review of Al Ries’ The 22 Immutable Laws of Branding continues to smart up the slim volume by using brand case studies to paint a fuller picture of branding opportunities. We’re now in the process of totally revising the Ries framework and today, after a whopping dose of Extra Strength [...]
Faithful readers of our blog have followed with baited breath as we throw one case study after another at Al Ries’ formidable branding bible, The 22 Immutable Laws of Branding. So far, we’ve managed to qualify Ries’ central dictum — that one brand should always be one thing and always associated with one and only [...]
We’re just having too much fun reviewing Al Ries’ The 22 Immutable Laws of Branding by randomly throwing brands at the book and seeing if they stick. Help! We can’t stop!
Well, talk about sticky, today we throw a gooey jar of Vaseline at the book and . . . wait! Al Ries already threw [...]
Faithful readers of this blog know that we’re taking on the formidable and legendary Ragin’ Al Ries and his popular bestseller, The 22 Immutable Laws of Branding, by throwing famous and successful brands at him totally at random. Since no-one here at Shoestring Venture likes to play by anyone’s rules — and since we’ve never [...]
This is the craziest book review you’re ever going to read. We’re taking on Al Ries and his seriously simplified 22 Immutable Laws of Branding by throwing one major, successful brand after another at the book. Which we’ve chosen completely at random. Honest. And, not surprisingly, we’re finding that the owners of these brands aren’t [...]
In our unusual book review, where we take on Al Ries’ 22 Immutable Laws of Branding one brand at a time, we’re striving to “smart up” the book, to make it more useful to folks like you and me who have a vested interest in building and maintaining a brand. We’re hoping that each time [...]
In our unusual book review series, the staff here at Shoestring Venture is out to break Al Ries 22 Immutable Laws of Branding one brand at a time. Because we don’t believe in negative reviews, we’ve decided to “smart up” what Ries has dumbed down by subjecting his polemics to a “brand test” of major [...]
A search on Amazon for “branding” books racks up a whopping 2,500 entries, making it the second most popular topic, after leadership, in the biz-book market. Topping this Godzilla pile is Al Ries’s The 22 Immutable Laws of Branding, the king of the hill because, like so many of its bestselling colleagues, it rigorously follows [...]
