Any food will do. Like spam, for instance.
Over the past three months, we here at Shoestring Venture have been damn-the-burritos-full-speed-ahead in social networking and marketing. Business, as you all know, is a school of hard knocks and, I can tell you feelingly, social marketing is a class where the hard knocks rain down like a [...]
It’s like one of them birds in the Hitchcock movie . . .
For all you entrepreneurs, small business owners, and marketers using social networking to get your message out, you may have noticed that Twitter — that rich-person charity for the rest of us — really seems to be conked out much of the time. [...]
“You see, officer, I had to check my Twitter, like, duh, because my best friend just broke up with her boyfriend yesterday but then my other friend just sends me a Twitter about his rents totally going off on him and he’s majorly bummed and just then . . .”
CrowdScience just completed a study of [...]
It may be that as an overworked and often exhausted consultant and author, my patience sometimes wears a bit thin. Or it may be that small to godzilla-sized companies pay people like me big bucks for effective branding and marketing strategies. Whatever the reason, I almost always go nuclear when I see somebody screw up [...]
Welcome to Twitter hell.
In a previous post, I promulgated two rules for your business and personal use of social media networks and marketing. My number one rule: “the mike is always on.” If you don’t want to regret saying it, don’t say it.
Just in case you weren’t convinced, along comes Tweleted, which went live in [...]
Audra Shay says, “Look before you LOL.”
I am, I must confess, a social media marketing student. Not an expert, not even a proletariat. But as I’ve been cramming social media in the last year, I’ve learned one very important lesson: social media marketing is damn hard. Sure, plenty of people luck into social media success, [...]
As the social media toolbox grows, the challenge of integrating various and sundry friend feeds and twitter feeds and blog this and updates that with your total Web presence is becoming a major tactical and strategic puzzle. In particular, wholesale adoption of Web 2.0 marketing and communications threatens the traditional entire hub-and-spoke strategy built on [...]
Just a couple days ago, UberCEO published a semi-formal study of the CEO’s of the Fortune 100 companies and found — no surprise — that they were way behind the social networking curve. Money quote:
Only two CEOs have Twitter accounts.
13 CEOs have LinkedIn profiles, and of those only three have more than 10 connections.
81% of [...]
Well, not yet.
There are two unexamined, persistent biases in the popular, media-driven notions of computers and social media: a.) It’s all about kids and b.) it’s all about guys. In a previous post, I examined how boomers in general were the fastest growing users in social media. And just a few days ago, Facebook announced [...]
Face it, folks. Facebook is becoming the Google of social networking. Like VHS or Microsoft Windows, it may not deserve its uncanny elevation into the Standard of Standards, Holy of Holies in the industry, but facts, ma’am, are facts. Still, it’s not like Facebook is earning the distinction through treating its members very well. In [...]
In today’s seriously dumb department, a social network for the “hair transplant community.”
Okay, aside from the bald jokes, which I avoid out of superstition (there but for the grace of God go I), why do people keep coming up with this stuff? And how do they come up with names like “hair transplant community” or [...]
The day is coming.
Whether you’re an entrepreneur, solopreneur, or small business owner, you’ll eventually have to dive into the social media marketing pool with the rest of us. Right now, of course, that means — at a minimum — launching some kind of Twitter, Facebook, and LinkedIn campaign.
But unless you’ve grown up on Twitter, you’re [...]
This is a wonderful post from Paula Drum, the outgoing social media marketing manager at H&R Block. While they’re all wonderful, pay particular attention to the tips which separate social media marketing from any other kind of marketing (this, in my opinion, is where almost everyone gets it wrong — they use social media marketing [...]
Facebook just announced that it’s opening up its “stream” API to developers. For the proud non-geeks among us, I have a handy-dandy explanation of APIs and why they matter right here in this little green acre of blog posts.
This is a mighty big deal folks. Not only is the Facebook “stream” a direct competitor for [...]
. . . starry-eyed entrepreneurs are building a social network for bald guys. From today’s Craig’s List:
The site in development concerns a Hair Loss Community. Not a community only dedicated to solving hair loss, but a full online community dedicated to the entire hair loss lifestyle. This is a full scale social networking website. We [...]
MIT’s Technology Review hears the “pop” in the social networking bubble. or at least the “piffle”:
Dire market conditions have forced virtually all social-networking firms to scale back.
The current situation might seem gloomy, but the first signs of a coming shakeout appeared before the market took a turn for the worse. In August, for example, both [...]
